Persuade: Using the Seven Drivers of Motivation to Master Influence and Persuasion

How do you win someone over to your way of thinking? How can you get the pay rise you want or the contract you’ve been pitching for? What is it that makes people say “Yes”? Drawing on scientific studies, persuasion expert and renowned business speaker Philip Hesketh explains the 7 psychological drivers that motivate all of us. Understanding what they are helps you get inside the heads of decision makers and get your own way more often.

Paperback: 208 Pages

Language: English

Format: Kindle Edition & Paperback