Lulu is an independent, online self-publishing company that has 4 core principles: Community: Optimism: Innovation & Creativity. Serial entrepreneur Bob Young founded Lulu in 2002 and has helped more than 2 million creators publish over 300,000 projects including books, calendars, journals and magazines. Lulu is rolling out its own ecommerce solution, Lulu Direct, to make it even easier for authors and creators to sell their work directly to the public.
